mini · in · wonderland

Saga® Bluefox makes kids smile Bunny created by Saga Furs

In the spirit of Easter, 21 bunnies specially designed by Saga Furs in Saga® Bluefox were auctioned off in conjunction with the opening of the Louis Vuitton flagship store in the Siberian city of Ekatarinburg. All proceeds will go to the Naked Heart Foundation.

Celebreties and the press gathered for the gala opening of the Louis Vuitton store on April 23. A highlight of the event was the sale of delightful fur bunnies created especially for the day. “It’s an honour to be part of a noble cause, one that helps children. The money will be used by Naked Heart for building open air playgrounds for youngsters,” says Mark Townsend, head of marketing at Saga Furs, speaking from the event. “Activities like these are an integral part of our expanding corporate social responsibility policy.”

Naked Heart is the the charitable organization founded by Russian super-model-actress turned philanthropist Natalia Vodianova. She is known as the face of Calvin Klein, Guerlain, Louis Vuiton and more.

“We’re grateful we can be involved in such a gala occasion with Louis Vuitton and Naked Heart,” says Townsend. “And of course, it helps solidify our excellent relationship with the world’s premiere luxury brand, Louis Vuitton. This has been a great success.”